We look at it as a science and an art – but you can look at it as an investment; the work we put in today will pay off in the long run by making your website rank better in Google, thus bringing more qualified and free traffic. However, that’s not to say it’s a one-shot deal. Today, SEO requires an ongoing strategy that combines content development, social media, and more.

What is SEO (Today)?

Google is constantly revamping is algorithm and so SEO is always changing. But essentially, Google learns as much as it can about your website (using its algorithm) so that when someone does a search, it knows how relevant your website is to that person’s search – thus determining where you rank in the results.

What we do, is make sure your website is relevant for the searches that your potential customers use. There are a combination of factors that will positively influence rankings:

  • On-site optimization: including URLs, page structure, meta data, etc.

  • Content: quality and quantity. Google likes unique content and lots of it.

  • Off-site optimization: includes links from other websites and signals from social media.

How We Do SEO?

Well, we can’t give away all our secrets, but this is what is involved in our SEO process, which more or less varies depending on exactly how comprehensive of a strategy you’re looking for.

  1. Keyword research

  2. Competitive analysis

  3. Benchmarking, for before & after analysis

  4. Recommendation / consultation

  5. On-site SEO implementation

  6. Off-site SEO implementation

  7. Content development (one-time or ongoing)

  8. Social media (strategy recommendation and/or ongoing management)

  9. Special integrations (Google Places, Google authorship, Google News, etc)

  10. Ongoing testing and measurement.

We generally look for a minimum of a 6-month commitment for any SEO project, which is what we need to feel comfortable that we can deliver results.

Ready to start ranking better in Google and capturing more qualified traffic? Get started today.